ADVOCACY

 

Advocacy is the backbone and lifeline of everything the outdoor community and industry is built upon. As beneficiaries of our public lands, the outdoor industry has a deep responsibility to serve and protect our public lands. Katie Boué believes that advocacy is a duty of all outdoorists and outdoor brands. Her work focuses on spreading education and empowerment to individuals, and urging industry stakeholders to step up to their inherent responsibility to do good and act environmentally.

In 2019, frustrated by the lack of organized advocacy for people and outdoor communities, Boué left her job with Outdoor Industry Association to pursue the development of a initiative designed to activate the outdoor community through accessible education, empowerment, and activations. She founded the Outdoor Advocacy Project, which focuses on shared stewardship, policy activations, climate communications, and community health through education + action.

Sign up for Outdoor Advocacy Project e-mail updates here–and be sure to follow us on Instagram too!

“[Katie Boué] uses her platform to motivate fellow outdoor lovers to stand up for public lands. Her stories offer timely updates on public land debates and the ways in which you can join the conversation. She’ll motivate you to get involved and get outside.” – via The Dyrt

ADDITIONAL OUTDOOR ADVOCACY HIGHLIGHTS:

  • #VoteTheOutdoors: Spearheaded the social media campaign around Outdoor Industry Association’s record-breaking outdoor advocacy campaign focused on the 2018 Midterm election cycle. It garnered 25 million impressions and reached 12 million voters, with support from outdoor brands like The North Face, Patagonia, REI, and more.

  • Outdoor Advocate Network: Co-founder of an Outdoor Industry Association project aimed at creating a comprehensive database of outdoor advocates ready to take action and seek empowerment through education and collaborative policy-based campaigns. (2017-2019)

  • Craghoppers Non-Profit Booth Takeover ORSM 18: Project Manager of campaign combining non-profits, art and a donated booth space at Outdoor Retailer. Repurposing a tradeshow booth space into an interactive gathering space that highlighted four community non-profits with chalk art Latasha Dunston. (2018)

  • Climb The Hill: Social media strategy and live coverage for Access Fund and American Alpine Club lobbying advocacy summit in DC. (2017-2018)

  • #ElPrezatElCap: OIA's record-breaking advocacy campaign. Over 19 million impressions generated through Twitter and Instagram initiative celebrating President Obama's speech on the outdoor recreation economy in Yosemite National Park. Organizing athlete teams, brand ambassadors, and supporting a climber takeover of the official White House Instagram account (June 2016)

 
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