CONSULTING

 
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WHY KATIE

Katie’s talents meet at the intersection of marketing creativity and policy-driven advocacy work. She takes complex outdoor issues and ideas, and turns them into approachable, accessible content for the outdoorist community. Her understanding of communication strategy and compassionate learning give Katie a unique perspective on how to be heard and inspire action.

HOW IT WORKS

Whether you want a social media strategy audit for your non-profit, need support with on-the-ground social media coverage for an event, are looking to level up as a personal brand/influencer, want to organize a powerful outdoor advocacy campaign, or just stoked to talk shop about your brand, let’s get in touch.

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RESULTS

The best part of any social media project? The analytics report. Let’s look at #VoteTheOutdoors for example. The campaign reached 14 million Americans through 3,000+ social posts circulated. 20 of OIA’s 23 endorsed candidates won, and 5 of 6 ballot measure recommendations prevailed. That, folks, is the power of social media.

CLIENTS INCLUDE:

ADDITIONAL OUTDOOR ADVOCACY CONSULTING HIGHLIGHTS:

  • Influencer Business Strategy: Developing back-end management strategy, providing consulting and business coaching for Instagram influencers, artists and authors like Brianna Madia.

  • #VoteTheOutdoors: Spearheaded the social media campaign around Outdoor Industry Association’s record-breaking outdoor advocacy campaign focused on the 2018 Midterm election cycle. It garnered 25 million impressions and reached 12 million voters, with support from outdoor brands like The North Face, Patagonia, REI, and more.

  • Outdoor Advocate Network: Co-founder of an Outdoor Industry Association project aimed at creating a comprehensive database of outdoor advocates ready to take action and seek empowerment through education and collaborative policy-based campaigns. (2017-2019)

  • Craghoppers Non-Profit Booth Takeover ORSM 18: Project Manager of campaign combining non-profits, art and a donated booth space at Outdoor Retailer. Repurposing a tradeshow booth space into an interactive gathering space that highlighted four community non-profits with chalk art Latasha Dunston. (2018)

  • Climb The Hill: Social media strategy and live coverage for Access Fund and American Alpine Club lobbying advocacy summit in DC. (2017-2018)

  • #ElPrezatElCap: OIA's record-breaking advocacy campaign. Over 19 million impressions generated through Twitter and Instagram initiative celebrating President Obama's speech on the outdoor recreation economy in Yosemite National Park. Organizing athlete teams, brand ambassadors, and supporting a climber takeover of the official White House Instagram account (June 2016)