my predictions for what's ahead in the digital advocacy space in 2024
I’m diving into my planning for the year ahead, including social media strategy and digital content for 2024. I think big changes are a foot, and I’m excited about what I believe to be positive changes for the online world we live in.
Here is a quick breakdown of my predictions for what is to come in the digital advocacy space:
Major shifts in how we engage with social platforms + each other. Folks are shifting back towards wanting to be more social, and less media consuming, and our platforms are going to start reflecting that. We’re no longer following heaps of influencers or celebrities—we’re connecting with a smaller contingency of relatable strangers (hopefully I’m one of those for you, ha!), and focusing the rest of our feeds back on the actual community around us.
More long form, slower content. Cue the return of the blogging era. I’m curious to see how this will play out because I think our yearning for more substantive content is going to butt heads with our currently microscopic attention spans. We want to be consuming longer form content, but I’m not sure how readily our brains will adjust to the transition.
Decrease in the bizarre trolling / hate-posting culture as people become more media literate and begin to develop better collective communication skills. Also, I think people are finally just getting exhausted with trolling and taking offense to online posts as a hobby.
More closed/intimate social spaces, like my Instagram subscription page. This goes with the above mentioned idea of quality social media over high quantities of content. As we shrink our parasocial circles, I think we’ll become more invested in those we do follow. I’ve joined a few patreons and subscriptions pages lately and have been loving the energy shift that comes when content isn’t just completely public. It feels like a little digital secret space. Looking forward to more behind-the-scenes with my own page, shout-out to my subscribers!
Speaking of smaller social spaces, more IRL action and gathering in intimate settings, like the Emerald Project SLC’s recent Ties that Bind gathering at a local bakery where they made bracelets, learned about Palestinian embroidery and wrote letters to impacted neighbors. People want to make the world better, and we want to do it together in real life, not just behind screens.
I’m still out here signing the praises of Threads. I’ve always been a Twitter girlie (RIP) and I think Threads is absolutely the platform to replace it for short text-based social. If you’re on Threads, come say hi and introduce yourself so I can follow you back!
What do you think is ahead for the digital and advocacy space in the coming year?